Bumble, the popular dating app, has released a new artificial intelligence (AI)-based feature to enhance the safety of its user base. The AI tool is called Deception Detector and it can identify and block spam, scams, and fake profiles before members come across them. The feature was launched to mark the Safer Internet Day, which falls on February 6. The dating app claimed that during the testing phase of the new technology, user reports of spam, scams, and fake accounts were reduced by 45 percent.
"Bumble Inc. was founded with the aim to build equitable relationships and empower women to make the first move, and Deception Detector is our latest innovation as part of our ongoing commitment to our community to help ensure that connections made on our apps are genuine. With a dedicated focus on women's experience online, we recognize that in the AI era, trust is more paramount than ever,” said Bumble CEO Lidiane Jones, in a statement. Jones also highlighted that AI remains a main area of focus for the company.
This is not the first AI tool made by the dating app. In 2019, Bumble introduced Private Detector AI, a tool that automatically blurs obscene photos sent by a user to another, and sends an alert for the same. Later, it released an open-source version of the feature on GitHub for the wider community.
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